EMG has helped brands successfully navigate the waters of promotional advertising in an increasingly competitive marketplace for over 25 years. Our combination of a world-class network and knowledgeable staff enables our clients to take full advantage of television, radio, digital, retail, and partnerships, as well as additional promotional avenues not commonly offered at traditional media firms and agencies. EMG executes unique promotional campaigns at libraries for children’s titles, comic bookstores for popular video games and films, and restaurants for family night programs. Our plethora of partnerships with major consumer product brands, create leverage with media and at retailers.
For the past 25 years, Entertainment Marketing Group has developed radio promotions (all formats), television promotions (local / MSO cable), national syndicated show integrations, as well as podcast, social media, retail partnerships, and experiential events by creating national and international promotions via sweepstakes, giveaways and new content creation. EMG is currently developing self-improvement programs for fundraising initiatives with PBS. EMG has also created a daily two-minute program heard on national public radio and commercial radio stations.
EMG services various entertainment and brand verticals. We work with studios on theatrical, streaming and television programs, record labels across all genres such as country, pop, and rock, and with book publishers in children’s as well as adult and fiction. We also work with gaming companies on console and mobile platforms, home electronics companies and with various toy manufacturers on developing brand awareness initiatives.
EMG has a multitude of promotional partners such as travel, air, hotel, rent-a-car, electronics, national restaurant chains, movie theatres, magazines, websites, kids activity centers, comic book stores, urban beauty & barbershops, and surf & skate shops. These partnerships have enhanced promotions with millions of dollars of media value.
EMG worked with Atlantic Records to promote Kelly Clarkson’s album release of The Meaning of Life by securing top morning TV shows across the country to execute on-air promotions and giveaways.
The Undercurrents radio campaign included promotions across 21 radio stations and 3 syndicated radio networks, with online and social media mentions across station’s platforms. The promotion also included giveaways such as copies of the book and exclusive Undercurrents branded beach towels.
Guardians of the Galaxy
EMG executed a national comic bookstore promotion across 400+ store locations for Telltale Games’ Guardians of the Galaxy: The Telltale Series game release. The promotion included POP signage and a sweepstakes giveaway of a TV, game downloads and MSI Gaming PCs via a partnership with MSI.
EMG executed a six-week national library program for Nick Jr.’s kids programs, PAW Patrol and Top Wing. The program included in-library activations, as well as a sweepstakes campaign for parents and kids, with a grand prize trip to Punta Cana for a family of four to stay at the Nickelodeon Hotels and Resorts, courtesy of a partnership with Nick Hotels.
EMG coordinated a partnership campaign between eOne, the PJ Masks brand and Nurture Life (a kid’s meal delivery service) to execute an eight-week partnership campaign. The partnership program included a variation of PJ Masks and Nurture Life co-branded activity sheets to be included in Nurture Life’s meal kit deliveries sent out over an 8-week period. The program also included a branded “meal of choice”, social media posts, and e-newsletter announcements on the program.
John Grisham - Camino Island
To promote John Graham’s release of Camino Island, EMG secured a partnership with Doubleday/Random House, DVDNetflix, and Eden Roc Miami Beach Luxury Hotel. The promotion ran within DVD.com’s mailer sleeves that went out to 24 million customers over a 4-week period. One winner received a 3-day/2-night trip to Miami, with airfare, and a stay at Eden Roc Miami Beach Luxury Resort with a cabana/pool side lounge rental.