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specializes in creating targeted promotional campaigns on radio, broadcast and cable television, the internet and in print. Promotional opportunities are also created via other avenues such as sports venues, "lifestyle" marketing, third party tie-ins, sweepstakes and radio specials. EMG has assisted a variety of clients with the marketing and branding of hundreds of consumer-entertainment products such as: CDs, DVDs, Videos, Software, Books, Video Games, Web Sites, Television Shows, Pay-Per-View Events, Electronics and Theatrical Releases.
EMG's goal is to deliver promotional campaigns that:
- Increase consumer awareness of the product
- Build brand identity
- Expand distribution
- Boost overall sales of its client's products
- Strengthen existing marketing campaigns
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Unlike a media-buying group, EMG works closely with promotion departments to
create and develop promotional marketing campaigns that directly target the
intended consumer. EMG's long-standing relationship with these media partners
allows us to obtain large-scale media exposure at a fraction of the cost of
traditional media plans.
Each EMG promotion is specifically tailored to the client's needs in order to reach the
intended target demographic. Integrated into each campaign is a prizing element.
Depending on the medium selected for a promotion, campaigns run from a minimum
of one week to one month. At the end of a promotion, EMG delivers to the client a
fully detailed summary providing, amongst other elements, information on the
actual media value received.
EMG handles all promotional elements from conception to conclusion, continually delivering its clients
full, turnkey promotional campaigns.
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