GLADIATORS OF ROME | SBARRO AND PARAMOUNT HOME ENTERTAINMENT
Entertainment Marketing Group (EMG) secured Sbarro, a mall and airport based QSR, as an exclusive promotional partner for the Paramount Home Entertainment release of Gladiators of Rome. Promotion includes signage at all 200 participating Sbarro locations, website banners and buttons, Sbarro e-club alerts, a variety of social media posts, and a national sweepstakes offering mall shopping sprees, DVDs, and free pizza at Sbarro for a year.
EMG handled the graphic design, printing, rules & regulations, opt-in data collection, prizing fulfillment and distribution, and will handle the wrap report including analytics. Additionally, EMG produced television promotional spots and secured media placement in 5 markets valued at a $250,000.