The PJ Masks Super Moves campaign was a partnership between eOne Entertainment, My Gym Fitness Centers and Entertainment Marketing Group to execute PJ Masks branded in-class fitness integrations, themed around the characters and the show. The program was executed in 180 My Gym locations across the US and Canada that included PJ Masks’ music, exercise sessions, stamps, stickers, plush dolls, activity sheets, and Certificates of Completion. Gyms also created additional special events such as “PJ Masks Parents’ Night Out,” “PJ Masks Family Fun Day,” and “PJ Masks Practice & Play”, plus children came to classes in PJ Masks shirts, costumes, and masks, and children (and teachers) brought PJ Masks books to class to read to the group as well. The promotion also included a sweepstakes campaign for parents, giving them the chance to win a three day, two night trip to New York City, with VIP tickets to see PJ Masks Live!, plus a 1-year membership to My Gym Children’s Fitness Center as the grand prize.