"Play It Again Charlie"
Two and a Half Men
Roland Sweepstakes
The “Play It Again Charlie” promotion was a partnership campaign between Warner Bros Television, Roland U.S. Corporation, and Entertainment Marketing Group in support of the Two and a Half Men TV series. The promotion included national :30 sweepstakes commercial spots that aired within 20 show episodes, :30/:20 promo spots for local TV stations, a sweepstakes campaign giving away Roland musical instruments and equipment, social media mentions, and counter cards at select Roland distributor locations. Sweepstakes prizing included Roland Baby Grand Piano and GO:Keys Keyboards, plus a local hometown charity donation of Roland Keyboards to select winners.
Mad Libs "Have an (ADJECTIVE) Flight!" Partnership Campaign
The Mad Libs campaign was a partnership between EMG, Penguin Random House, and Spirit Airlines to promote the Mad Libs brand and Spirit Airlines during the summer family travel season. The promotion was executed at participating Spirit airport gates in designated/approved markets, where Mad Libs activity books were distributed by boarding staff to families with children. Each activity book included Mad Libs word games and instructions on how to enter to win a grand prize giveaway, of which the winner received four (4) flight vouchers for Spirit Airlines for family travel anywhere Spirit flies.
“Batman: The Telltale Series” Game National Comic Bookstore Promotion
The “Batman” national comic bookstore promotion was a partnership between Telltale Games and Entertainment Marketing Group in support of Batman: The Telltale Series game release. The promotion included in-store POP (posters/postcards) placement at over 400 comic bookstores nationwide, which included a national sweepstakes giveaway, and generated over 18-million visitor impressions. The grand prize for the promotion included an Apache MSI Pro Gaming laptop, a Logitech wireless gaming headset, a Steam code to download the Batman season pass, and the store management and staff received Steam cards for their participation.
The Big Bang Theory National Comic Bookstore Campaign Warner Home Entertainment
The Big Bang Theory national comic bookstore promotion was a partnership between Warner Bros. Television and Entertainment Marketing Group in support of The Big Bang Theory Season 4 television series. Placement of Big Bang Theory signage was placed in prime locations at stores and included 4,000 (14” x 22”) posters and 10,000 (5” x7”) postcards in over 400+ comic bookstores nationwide, which brought in over 14 million visitor impressions
"Guardians of the Galaxy: The Telltale Series" National Comic Bookstore Promotion
EMG worked with Telltale Games in executing a national comic bookstore promotion across 403 stores in support of the Guardians of the Galaxy: The Telltale Series game release. The campaign included in-store signage, such as posters and postcards, to promote the release and the sweepstakes giveaway. Prizing for the promotion included a MSI Trident 3 Desktop Gaming PC, a 55” flat-screen TV and a Steam code download of Guardians of the Galaxy, plus 50 runner-up prize winners received a Steam code to download of the Guardians of the Galaxy game. Overall the promotion received over 60k entries and over 11 million in-store impressions.
PJ Masks + My Gym Super Moves Promotion Partnership Program
The PJ Masks Super Moves campaign was a partnership between eOne Entertainment, My Gym Fitness Centers and Entertainment Marketing Group to execute PJ Masks branded in-class fitness integrations, themed around the characters and the show. The program was executed in 180 My Gym locations across the US and Canada that included PJ Masks’ music, exercise sessions, stamps, stickers, plush dolls, activity sheets, and Certificates of Completion. Gyms also created additional special events such as “PJ Masks Parents’ Night Out,” “PJ Masks Family Fun Day,” and “PJ Masks Practice & Play”, plus children came to classes in PJ Masks shirts, costumes, and masks, and children (and teachers) brought PJ Masks books to class to read to the group as well. The promotion also included a sweepstakes campaign for parents, giving them the chance to win a three day, two night trip to New York City, with VIP tickets to see PJ Masks Live!, plus a 1-year membership to My Gym Children’s Fitness Center as the grand prize.
Two and a Half Men
Omaha Steaks SweepSteaks
The three-week “Watch & Win” sweepstakes included a :30 promotion spot that ran in-show, text-to-win keywords, and social media posts, plus counter card placements at registers in all Omaha Steaks retail locations with homepage banner placement, ice cooler promo stuffers in orders, and email newsletter features.
Partnership
EMG worked with Warner Bros. Television in creating a Two and a Half Men watch & win SweepSTEAKS partnership with Omaha Steaks, where viewers were given the opportunity to win a 3 day, 2 night Malibu dream getaway, as well as delicious Omaha Steaks grilling products, by watching the show five times a week.