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Gladiators Of Rome

GLADIATORS OF ROME | SBARRO AND PARAMOUNT HOME ENTERTAINMENT

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Entertainment Marketing Group (EMG) secured Sbarro, a mall and airport based QSR, as an exclusive promotional partner for the Paramount Home Entertainment release of Gladiators of Rome.  Promotion includes signage at all 200 participating Sbarro locations, website banners and buttons, Sbarro e-club alerts, a variety of social media posts, and a national sweepstakes offering mall shopping sprees, DVDs, and free pizza at Sbarro for a year.

EMG handled the graphic design, printing, rules & regulations, opt-in data collection, prizing fulfillment and distribution, and will handle the wrap report including analytics.  Additionally, EMG produced television promotional spots and secured media placement in 5 markets valued at a $250,000.

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Fantasy Lingerie teams with ‘JERICHO’ romance novel for successful nationwide radio promotion


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FantasyLingerieGirlNOVEMBER 6, 2014 — CHATSWORTH, Calif. — Fantasy Lingerie announces tremendous success with its participation in EMG’s nationwide radio promotion for author Ginger Jamison’s new romance novel “Jericho.” Spanning 10 Nielsen Audio rated U.S. markets, the “Jericho” campaign featured a Fantasy Lingerie shopping spree as its grand prize.”We were thrilled to provide the grand prize in EMG’s 10-market radio campaign to promote Ginger Jamison’s new novel. The opportunity to reach millions of people as they listen to their favorite stations throughout the day was very attractive,” said Leilani Whitney, Managing Director for Fantasy Lingerie. “Response has been extremely favorable. We congratulate each market’s winner and thank everyone who participated. We’re always excited to bring Fantasy into everyone’s life.”

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