Promo Overview: EMG partnered with Atlantic Records and Paradigm® speakers to promote the “THE GREATEST SHOWMAN – REIMAGINED” soundtrack, the companion album to Atlantic’s RIAA 2x platinum certified soundtrack for 20th Century Fox’s blockbuster musical film written by GRAMMY®, Tony®, and Academy Award-winning duo Benj Pasek & Justin Paul (La La Land, Dear Evan Hansen), along with Paradigm’s PW 300 full powered compact speaker with built-in Anthem® amplifier.
EMG secured 20 local morning TV show hosts to highlight “The Greatest Showman” release, with album giveaways, on-air mentions and promotions. Plus, one grand prize winner in each market received a high-end speaker from Paradigm’s Premium Wireless Series.
Number of Impressions: 3,680,267
Number of On-air Mentions: 392
Example markets included: New York, Philadelphia, Dallas, San Francisco, Phoenix,
Seattle, Tampa, St. Louis, Charlotte, Kansas City, Cincinnati, Louisville,
Richmond, Little Rock, Roanoke, Madison, Colorado Springs, Tyler, Rockford