PROMOTION OVERVIEW: EMG worked with Atlantic Records in executing a national morning television campaign in support of Kelly Clarkson’s album release “Meaning of Life” and her . EMG secured 20 local morning TV show in top DMA markets to do live, on-air promotions, giveaways, and mentions. Each market was provided with copies of the album to giveaway to viewers, plus a trip for two to Los Angeles to see a live taping of The Voice featuring Kelly Clarkson as a mentor.
Total Impressions: 10,875,900
Stations: 20 Local TV Stations, plus 3 Bonus Stations and 3 Syndicated TV Shows
Example markets included: New York, Los Angeles, Dallas, Washington DC, San Francisco, Phoenix, Nashville, Seattle, San Antonio, Memphis, Austin, Las Vegas
Number of On-Air Mentions: 515
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