“Allied”


 

Flight Dates: 2/27/17-3/31/17

Total Promotional Value: $1,127,440
Total television media value provided to Paramount Home Entertainment for the ALLIED twenty (20) market television campaign.

Number of Spots: 5,716
Total number of televised spots aired.

Number of Impressions: 79,499,375
Total number of audience impressions.

Paramount Home Entertainment Cost Per Thousand Impressions: $1.01
The cost of each 1,000 impressions made for the ALLIED Nationwide Television Campaign.

Station Cost Per Thousand Impressions: $13.36
The cost of each 1,000 impressions made for the campaign if Paramount Home Entertainment were to pay directly for television airtime.

Total Market Fee Expense to Paramount Home Entertainment: $80,000
The total market fee expense made to execute the ALLIED television promotion.

Net Money Saved by Paramount Home Entertainment: $1,047,440
Promotional value less the total expense made by Paramount Home Entertainment.

Average Benefit to Cost Ratio: 14.09
Paramount Home Entertainment received $14.09 of promotional value per $1.00 invested.

Total Households: 24,987,498
Total households reached for the ALLIED nationwide television campaign.