“Batman: The Telltale Series”


Objective:

  • Create a nationwide comic book store promotion that encourages consumers to purchase Batman: The Telltale Series game.
  • Drive video game sales and boost partner product sales.

Timing:

  • August 5th- September 6th, 2016

National Grand Prize:

  • One (1) GE62 Apache MSI Pro Gaming Laptop
  • One (1) pair of Logitech G933 Wireless 7.1 Gaming Headsets

How It Worked:

  • Four and a half week retail, radio and television promotion: August 5th- September 6th, 2016
  • Promotion ran in 25 radio markets, 20 TV markets and 420 comic book stores across the US
  • Radio and TV stations provided on-air mentions
  • Comic book stores featured signage (postcards and posters) referencing the project and prizing partners
  • All participants were directed to sign up online at www.TelltaleSweeps.com and complete sweepstakes rules
  • participants could only enter on weekdays, and only one entry per day was accepted

Topline Results:

  • Gross Impressions (Retail): 18,945,000
  • Gross Impressions (Social Media): 500,000
  • Total Gross Impressions: 19,445,000