Flight Dates: 12/7/16-1/1/17
Total Promotional Value: $606,100
Total television media value provided to NBC Universal for The Secret Life of Pets Ten (10) market television campaign.
Number of Spots: 2,994 (Total number of televised spots aired.)
Number of Impressions: 57,699,021 (Total number of audience impressions.)
NBC Universal Cost Per Thousand Impressions: $.69 (The cost of each 1,000 impressions made for The Secret Life of Pets Nationwide Television Campaign.)
Station Cost Per Thousand Impressions: $10.01 (The cost of each 1,000 impressions made for the campaign if NBC Universal were to pay directly for television airtime.)
Total Market Fee Expense to NBC Universal: $40,000 (The total market fee expense made to execute The Secret Life of Pets
Net Money Saved by NBC Universal: $566,100 – Promotional value less the total expense made by NBC Universal
Average Benefit to Cost Ratio 15.15 – NBC Universal received $15.15 of promotional value per $1.00 invested.
Total Households: 15,182,850 (Total households reached for The Secret Life of Pets nationwide television campaign.)