“The Secret Life of Pets”


Flight Dates: 12/7/16-1/1/17

Total Promotional Value: $606,100

Total television media value provided to NBC Universal for The Secret Life of Pets Ten (10) market television campaign.

Number of Spots: 2,994 (Total number of televised spots aired.)

Number of Impressions: 57,699,021 (Total number of audience impressions.)

NBC Universal Cost Per Thousand Impressions: $.69 (The cost of each 1,000 impressions made for The Secret Life of Pets Nationwide Television Campaign.)

Station Cost Per Thousand Impressions: $10.01 (The cost of each 1,000 impressions made for the campaign if NBC Universal were to pay directly for television airtime.)

Total Market Fee Expense to NBC Universal: $40,000 (The total market fee expense made to execute The Secret Life of Pets
television promotion.)

Net Money Saved by NBC Universal: $566,100 – Promotional value less the total expense made by NBC Universal

Average Benefit to Cost Ratio 15.15 – NBC Universal received $15.15 of promotional value per $1.00 invested.

Total Households: 15,182,850 (Total households reached for The Secret Life of Pets nationwide television campaign.)