“Live By Night”


FLIGHT DATES: December 30th, 2016 – January 29th, 2017

RADIO STATIONS AND NETWORKS
Fourteen (14) stations in the select U.S. NIELSEN-rated markets

PROMOTIONAL VALUE: $232,500
Total radio media value provided to Warner Bros. for the Live By Night nationwide promotional campaign

NUMBER OF ANNOUNCEMENTS: 394
Total number of on-air promotional announcements

NUMBER OF IMPRESSIONS: 12,004,011
Total number of audience impressions

CAMPAIGN SUPPORT
In-Venue: 14 Lucky Strike Locations
Media: 14 Radio Stations
E-blast: 110,000 subscribers
In-Venue Radio Event: WPLJ (NY) & Jack FM (LA)

PRIZING
Runner-Up Prizing:
Ten (10) Tote Bags containing hats and T-shirts
Ten (10) Lucky Strike Entertainment Gift Certificates

Grand Prizing:
One (1) Tote Bag containing a jacket and hat
One (1) Lucky Strike Entertainment Gift Certificate
One (1) Pair of Tickets to see Live by Night