“Whiskey Tango Foxtrot”


Flight Dates: 6/28/16 – 7/29/16

Total Promotional Value: $691,293
Total television media value provided to Paramount Home Entertainment for the WHISKEY TANGO FOXTROT ten (10) market television campaign.

Number of Spots: 3,326
Total number of televised spots aired.

Number of Impressions: 42,346,418
Total number of audience impressions.

Paramount Home Entertainment Cost Per Thousand Impressions: $.94
The cost of each 1,000 impressions made for WHISKEY TANGO FOXTROT Nationwide
Television Campaign.

Station Cost Per Thousand Impressions: $15.77
The cost each 1,000 impressions would beĀ if Paramount Home Entertainment were to pay directly for television airtime.

Total Market Fee Expense to Paramount Home Entertainment: $40,000
The total market fee expense made to execute WHISKEY TANGO FOXTROT television promotion.

Net Money Saved by Paramount Home Entertainment: $651,293
Promotional value less the total expense made by Paramount Home Entertainment.

Average Benefit to Cost Ratio: 17.28
Paramount Home Entertainment received $17.28 of promotional value per $1.00 invested.

Total Households: 12,095,563
Total households reached for WHISKEY TANGO FOXTROT nationwide television campaign.