“Miss Peregrine’s Home for Peculiar Children”


FLIGHT DATES: December 12th, 2016 – January 23rd, 2017

RADIO STATIONS AND NETWORKS
Eight (8) radio stations out of the top NIELSEN-rated markets
Two (2) syndicated networks

PROMOTIONAL VALUE: $129,675
Total radio media value provided to Quirk Books for the Miss Peregrine’s Home for Peculiar Children nationwide promotional campaign

NUMBER OF ANNOUNCEMENTS: 224
Total number of on-air promotional announcements

NUMBER OF IMPRESSIONS: 17,734,000
Total number of audience impressions

PRIZING
Runner-Up Prizing: Twenty (20) copies of Miss Peregrine’s Home for Peculiar Children

MEDIA VALUE RECEIVED BY QUIRK BOOKS: $7.31 Per Thousand Impressions
The cost each 1,000 impressions made for the Miss Peregrine’s Home for Peculiar Children radio campaign would be if Quirk Books were to pay directly for radio airtime

ACTUAL EXPENSE TO QUIRK BOOKS: $0.28 Per Thousand Impressions
The cost of each 1,000 impressions made for the Miss Peregrine’s Home for Peculiar Children nationwide radio campaign

AVERAGE BENEFIT TO COST RATIO: 25.94:1
Quirk Books received $25.94 of promotional value per $1.00 invested