Jackie Collins’ Sizzling Summer Santangelo Sweepstakes


Overall Stats

Run Dates:  6/22/15­-7/15/15

Total Sweeps Entries: 15,917 Total Visits: 29,507

Total Page Views: 38,298

Jackie Collins/ Macmillan / Macmillan’s Partners Opt­ins:  3,660 Facebook Shares: 210

Tweets: 178

Average Session Duration: 01:32 Top Geo:

New York, Los Angeles, Houston, Chicago, Phoenix, Seattle “Order Now” button clicks: 52

Cumulative Impressions: 4 million

Design & Development

Designed and developed customized contest landing page for each site partner featuring Santangelos branding and prizing details.

Developed entry form to collect entrant information as well as opt­ins for Jackie Collins / Macmillan and site partners.

Outreach

Reached out to a variety of websites spanning female lifestyle, pop culture, wedding, mom and entertainment including Celebuzz, How Does She, She Said, All You, Working Mother, Starpulse, After Ellen, Project Wedding, Hello Giggles, Fab Fit Fun, Fresh Fiction, OK Mag, AV Club, Sheknows, Green Wedding Shoes, World Lifestyle, Your Tango, A Socialite Life, Sunset Magazine, Popsugar, Betty Confidential, All Women Stalk, Wedding Wire, The Knot, Out Mag, The Advocate, Family Circle, Modern Mom, Mom Blog Society, Cool Mom Picks, Marie Claire, Women Daily, Latina, Hollywood Life, Stylish & Trendy, Mom Spark, Mommyish, Divine Lifestyle, Mom Blog Society, Shibley Smiles, She Scribes, Hot Moms Club, A Mom’s Take, Minq, EW, SheFinds, Coastal Living, Reader’s Digest, Elle, Southern Living, E! Online

 

Partners

Secured 5 site partners to participate in the sweepstakes: She Finds: 1.2 million monthly unique visitors

Featured on Homepage

Social promotion: 202,000 Facebook, 27,000 Twitter

 

Socialite Life: 1.5 million monthly unique visitors Featured on Homepage

Social promotion: 47,000 Facebook, 16,000 Twitter Starpulse: 3 million monthly uniques

Featured on Homepage for duration of sweepstakes Newsletter promotion: 40,000 subscribers

Social promotion: 103,000 Facebook, 12,000 Twitter Mom Blog Society: 150,000 monthly unique visitors

Featured on Homepage

Social promotion: 59,000 Facebook, 330,000 Twitter The It Mom: 50,000 monthly unique visitors

Featured on Homepage

Newsletter promotion: 7,000 subscribers

Social promotion: 45,000 Facebook, 34,000 Twitter