“Furious 7”


Flight Dates: August 25, 2015 – September 29, 2015

Total Promotional Value: $468,250
Total television media value provided to Universal Home Entertainment for the FURIOUS 7 market television campaign.

Number of Spots: 2,570
Total number of televised spots aired.

Number of Impressions: 29,939,996
Total number of audience impressions.

Universal Home Entertainment Cost Per Thousand Impressions: $.94
The cost of each 1,000 impressions made for FURIOUS 7 Nationwide Television Campaign.

Station Cost Per Thousand Impressions: $15.12
The cost of each 1,000 impressions made for the campaign if Universal Home Entertainment were to pay directly for television airtime.

Total Market Fee Expense to Universal Home Entertainment: $28,000
The total market fee expense made to execute the FURIOUS 7 television promotion.

Net Money Saved by Universal Home Entertainment: $440,250
Promotional value less the total expense made by Universal Home Entertainment.

Average Benefit-to-Cost Ratio: 16.72
Universal Home Entertainment received $16.72 of promotional value per $1.00 invested.

Total Households: 11,076,103
Total households reached for the FURIOUS 7 nationwide television campaign.