“China Dolls” by Lisa See


Overall Stats

  • Run Dates: 5/9/14 – 6/30/14
  • Total Sweeps Entries: 10,897 Lisa See Opt-Ins: 2,856
  • InterContinental San Francisco Opt-Ins: 2,389 Total Visitors: 24,210
  • Average Session Duration: 01:21 Cumulative Impressions: 2.3 million

Design & Development

  • Designed and developed customized contest landing page for each site partner featuring pre-order button, Lisa See bio, prizing images, book cover and description.
  • Developed entry form to collect entrant information as well as opt-ins for Lisa See, InterContinental San Francisco and site partners.

 

Outreach

  • Reached out to a variety of websites to host the sweepstakes including OK Mag, World Lifestyle, AV Club, Lit Lovers, Audrey Mag, Good Reads, Hello Giggles, 8 Asians, Yahoo! Shine, Pop Matters, Read It Forward, She Knows, Pure Wow and more.

 

Partners

  • Secured five site partners to participate in the contest:
    • OK Magazine – 3 million monthly uniques
      • Homepage feature, social placement (577K Facebook, 224K Twitter) Drove 5 clicks to pre-order
    • World Lifestyle – 200,000 monthly uniques
      • Homepage feature, social placement (318K Facebook) Drove 4 clicks to pre-order
    • AV Club – 6 million monthly uniques
      • Homepage feature, social placement (179K Facebook, 326K Twitter) Drove 30 clicks to pre-order
    • Lit Lovers – 30,000 monthly uniques
      • Homepage feature, social placement (179K Facebook, 326K Twitter) Drove 30 clicks to pre-order
    • Audrey Magazine – 100,000 monthly pageviews
      • Homepage feature, social placement (4,700 Facebook, 3,800 Twitter) Drove 1 click to pre-order