Run Dates: March 17 – May 12, 2016
Summary: Entertainment Marketing Group secured a partnership campaign with Ovation Brands to promote the various Amelia Bedelia titles for Harper Collins Publisher, which included a sweepstakes giveaway, providing one winner a family cruise for four(4) courtesy of MSC Cruises.
The program included:
- National Press Release courtesy of Ovation Brands announcing the Amelia Bedelia in-store events.
- In-store signage promoting Family Night event and sweepstakes giveaway.
- Hosted reading sessions across Ovation Brands’300+ locations during Family Night events held each Thursday for an eight (8) week period.
- An EMG prizing partnership with MSC Cruises, providing a prize pack valued at $5000 for the sweepstakes giveaway.
- Blog outreach program featuring Amelia Bedelia Family Night and giveaway in posts.
- Crave Connection e-blast.
- Calendar listings for each week’s Family Night activity in top markets.
- Total sweepstakes entries: 27,024
Campaign Media Impressions: 36,135,669
- Total online consumer Impressions: 34,153,711
- Crave Connection e-blast subscribers: 1,011,289
- Blogger Outreach Impressions: 970,669
In all, these opportunities generated an estimated $781,576 in publicity for Harper Collins.