“Amelia Bedelia” Family Night


Run Dates: March 17 – May 12, 2016

 

Summary: Entertainment Marketing Group secured a partnership campaign with Ovation Brands to promote the various Amelia Bedelia titles for Harper Collins Publisher, which included a sweepstakes giveaway, providing one winner a family cruise for four(4) courtesy of MSC Cruises.

 

The program included:

  • National Press Release courtesy of Ovation Brands announcing the Amelia Bedelia in-store events.
  • In-store signage promoting Family Night event and sweepstakes giveaway.
  • Hosted reading sessions across Ovation Brands’ 300+ locations during Family Night events held each Thursday for an eight (8) week period.
  • An EMG prizing partnership with MSC Cruises, providing a prize pack valued at $5000 for the sweepstakes giveaway.
  • Blog outreach program featuring Amelia Bedelia Family Night and giveaway in posts.
  • Crave Connection e-blast.
  • Calendar listings for each week’s Family Night activity in top markets.
  • Total sweepstakes entries: 27,024

 

Campaign Media Impressions: 36,135,669

  • Total online consumer Impressions: 34,153,711
  • Crave Connection e-blast subscribers: 1,011,289
  • Blogger Outreach Impressions: 970,669

 

In all, these opportunities generated an estimated $781,576 in publicity for Harper Collins.