Dates Run: 9/5/11 – 10/7/11
Client: Warner Home Video
Markets: 31 Select Markets
Total Impression: 14,774,400

Project Description:
EMG targeted comic book fans, just like the characters in The Big Bang Theory. We worked with over 400 independent comic book stores, displaying posters at the entrance, register, and/or highly visible areas and distributed post cards to customers.