Dates Run: 9/10/12 – 10/12/12
Client: NBC Universal
Quick Service Restaurant Partner: Kelly’s Coffee and Fudge Factory
Locations: 11 Los Angeles locations
Total Impressions: 1,020,480
EMG worked with Kelly’s Coffee to create customized signage and limited edition treats to tie in with Snow White and the Huntsman. During the promotional period, Kelly’s Coffee created and sold limited edition Snow White Caramel apples with a promotional tag to support NBC Universal’s sweepstakes. We also created Snow White coffee sleeves, window clings, and easels at the register, grabbing the customers’ attention at various points throughout their visit.