“Inferno” by Dan Brown


Run Dates: 5/14/13 to 6/7/13
Client: Doubleday Books a division of Random House, Inc.
Markets: 12 markets out of the top Nielsen DMA markets, 3 bonus markets, and 2 syndicated networks.

Project Description:
EMG collaborated with Doubleday Books to help promote Dan Brown’s book “Inferno” by working with top morning television news programs to in increase book sales. Each runner-up winner received a copy of the book, while the grand prize winner received a copy of Inferno by Dan Brown and (1) $250 Visa Gift card in each market.