“Diary of a Player” by Brad Paisley

Promotion run dates: December 19, 2011 – January 15, 2012
Simon & Schuster

EMG hosted an online sweepstakes “Brad Paisley’s Diary of a Player Sweepstakes” featured on the CMT.com and GACTV.com accompanied with social media posts. EMG also held book giveaways and reviews with top Country music sites like Tasteofcountry, Roughstock and others.

Total Impressions: 4,035,903+
Total Sweepstakes Entries: 60,615+


Grand Prize: Brad Paisley Prize Pack including a signed guitar, two signed Brad Paisley CDs (Hits Alive and This is Country Music), plus a signed copy of Diary of a Player. 10 runner up winners will receive a signed copy of Diary of a Player.


1.7M Unique Impressions
473,573 likes on Facebook
127,849 followers on Twitter
51,615 entrants


1M Unique Impressions
17,000 page views
543,305 likes on Facebook
71,443 followers on Twitter
9,000+ entrants