Promotion run dates: December 19, 2011 – January 15, 2012
Simon & Schuster

EMG hosted an online sweepstakes “Brad Paisley’s Diary of a Player Sweepstakes” featured on the and accompanied with social media posts. EMG also held book giveaways and reviews with top Country music sites like Tasteofcountry, Roughstock and others.

Total Impressions: 4,035,903+
Total Sweepstakes Entries: 60,615+


Grand Prize: Brad Paisley Prize Pack including a signed guitar, two signed Brad Paisley CDs (Hits Alive and This is Country Music), plus a signed copy of Diary of a Player. 10 runner up winners will receive a signed copy of Diary of a Player.

1.7M Unique Impressions
473,573 likes on Facebook
127,849 followers on Twitter
51,615 entrants

1M Unique Impressions
17,000 page views
543,305 likes on Facebook
71,443 followers on Twitter
9,000+ entrants