“The Bourne Imperative”


Dates Run: 6/4/12 – 6/30/12 
Client: Hachette Book Group

Markets: 8 of the top 15 ARBITRON Rated Markets and 2 syndicated networks
Promotional Value: $
202,000

Total Impression: 22,488,300
Benefit to Cost Ratio: 
24:1

Project Description:

The Bourne Imperative is the tenth novel in the “Bourne” series by Eric Van Lustbader.  In this thrilling sequel to The Bourne Dominion, Jason Bourne is searching for an elusive cadre of terrorists planning to destroy America’s most strategic natural resources. Grand prize winners received a Philips Twinplay  Dual-Screen In-Car Display.