“Casey Stengel: Baseball’s Greatest Character”


FLIGHT DATES: March 20th, 2017 – April 7th, 2017

RADIO STATIONS AND NETWORKS
Four (4) radio stations out of the top NIELSEN-rated markets
Three (3) bonus radio stations
One (1) bonus syndicated network

PROMOTIONAL VALUE: $77,525
Total radio media value provided to Doubleday for the Casey Stengel: Baseball’s Greatest Character nationwide promotional campaign

NUMBER OF ANNOUNCEMENTS: 409
Total number of on-air promotional announcements

NUMBER OF IMPRESSIONS: 14,736,362
Total number of audience impressions

PRIZING
Twenty-five (25) copies of Casey Stengel: Baseball’s Greatest Character
One (1) signed copy of Casey Stengel: Baseball’s Greatest Character
Five (5) Louisville Slugger bats

MEDIA VALUE RECEIVED BY DOUBLEDAY: $5.26 Per Thousand Impressions
The cost of each 1,000 impressions made for the Casey Stengel: Baseball’s Greatest Character radio campaign if Doubleday were to pay directly for radio airtime

ACTUAL EXPENSE TO DOUBLEDAY: $.27 Per Thousand Impressions
The cost of each 1,000 impressions made for the Casey Stengel: Baseball’s Greatest Character nationwide radio campaign

AVERAGE BENEFIT TO COST RATIO: 19.38:1
Doubleday received $19.38 of promotional value per $1.00 invested