“You Me Her”


FLIGHT DATES: March 6, 2017 – March 30, 2017

RADIO STATIONS AND NETWORKS
Four (4) radio stations out of the top NIELSEN-rated markets
One (1) bonus radio station

PROMOTIONAL VALUE: $48,750
Total radio media value provided to Entertainment One Films Canada, Inc. for the “You Me Her: Season 1” nationwide promotional campaign

NUMBER OF ANNOUNCEMENTS: 210
Total number of on-air promotional announcements

NUMBER OF IMPRESSIONS: 3,206,101
Total number of audience impressions

PRIZING
Runner-Up Prizing: Twenty-five (25) DVD copies of “You Me Her: Season 1”

MEDIA VALUE RECEIVED BY ENTERTAINMENT ONE FILMS CANADA, INC: $15.21 Per Thousand Impressions
The cost of each 1,000 impressions made for the “You Me Her: Season 1” radio campaign if Entertainment One Films Canada, Inc. were to pay directly for radio airtime

ACTUAL EXPENSE TO ENTERTAINMENT ONE FILMS CANADA, INC: $.59 Per Thousand Impressions
The cost of each 1,000 impressions made for the “You Me Her: Season 1” nationwide radio campaign

AVERAGE BENEFIT TO COST RATIO: 25.66:1
Entertainment One Films Canada, Inc. received $25.66 of promotional value per $1.00
invested