Carlos Santana “The Universal Tone”


Overview:

EMG worked with Little, Brown and Company to secure two online partners (People.com, GuitarWorld.com) to run giveaways to build awareness for the release of Carlos Santana’s autobiography, The Universal Tone: Bringing My Story to Light.
People Magazine Program
People Magazine’s “Treat of the Week” Program Overview:
“Treat of the Week” is People Magazine’s dedicated weekly giveaway/sweepstakes promotion via email and on People.com. This promotion was sent to People’s premium subscribers who were offered a chance to win a trip to Las Vegas to see Santana perform at the House of Blues.
Promotion Results:
Email Subscribers: 600,000
Total Entries: 5,201
AvgEntries Per Day: 743

Guitar World Program
•Guitar World Program Overview:
EMG worked with Guitar World to create a dedicated sweepstakes page to promote the release of Carlos Santana’s release as well as give winners a chance to win a trip to Las Vegas to see Santana perform at the House of Blues.
•Promotion Results:
Unique Visitors: 353,708
Total Entries: 4,161
AvgEntries Per Day: 594
Total Opt-ins: 872
Web partners awarded winners with the following prizing:
•Runner-up Prizing: Ten (10) First Prize winners received one (1) copy of THE UNIVERSAL TONE: Bringing My Story to Light by Carlos Santana.
•Grand Prizing: One (1) Grand Prize winner received a trip for two to Las Vegas, NV to see a Carlos Santana performance at the House of Blues. Winners were provided round-trip airfare plus a three (3) days/two (2) night’s stay at The Mandalay Bay Resort & Casino.