Rabbids


 

Run Dates: 10/20/2014-12/19/2014

Total Sweeps Entries: 11,906

Total Visits: 18,986

Total Page Views: 22,612

Papercutz Opt-Ins: 916

Facebook Shares: 57

Tweets: 96

Average Session Duration: 01:44

Bounce Rate: 15.89%

Top Geo: California, Florida, Texas

Cumulative Impressions: 650,000

Design & Development
Designed and developed customized contest landing page for each site partner featuring order button, synopsis, prizing details and Rabbids branding. Developed entry form to collect entrant information as well as opt-ins for Papercutz and site partners.

Outreach
Reached out to a variety of websites spanning mom, kids and comics to host the sweepstakes including She Knows, Working Mother, Funology, KidzWorld, Parents.com, iVillage, Parenting, Family Circle, The Rock Father, Time For Kids, Screen Invasion, Comics Alliance, Comic Vine, Mommy Factor, Geek Mom, She Scribes, Comic Book Mom, Eat Geek Play, Mommies With Cents, Tech Savvy Mama, Making Time For Mommy, Sage and Savvy, Contest Corner, Parent Dish, Momma T and Baby E. Feedback from select sites can be found below.

Partners
Secured four site partners to participate in the sweeps:
Screen Invasion: 7,440 entries
Homepage feature, social placement (5K Facebook, 11,200 Twitter)
The Rock Father: 3,973 entries
Homepage feature in Holiday Wish Guide, social placement (9,380 Facebook, 15K Twitter)
Eat Geek Play: 457 entries
Homepage feature, social placement (6K Facebook, 2K Twitter)
KidzWorld: 35 entries
Homepage slider feature, social placement (60K Facebook, 4K Twitter)