“Absolution”


Run Dates: 7/7/15-8/7/15

Total Sweeps Entries: 10,782

Total Visits: 22,189

Total Page Views: 31,906

Lionsgate / Grindstone OptIns: 5,243

Facebook Shares: 166

Tweets: 160

Average Session Duration: 00:57

Top Geo: New York, Los Angeles, Chicago

Cumulative Impressions: 3.1 million

Design & Development
Designed and developed customized contest landing page for each site partner featuring Absolution branding and prizing details. Developed entry form to collect entrant information as well as opt-ins for Lionsgate / Grindstone and site partners.

Outreach
Reached out to a variety of websites spanning male lifestyle, fitness, pop culture, film / entertainment, action including Muscle and Fitness, The Art of Manliness, Nerd Fitness, Entertainment Buddha, Breaking Muscle, The Action Elite, Film Jabber, Dude Pins, The Bachelor Guy, Bro Bible, The Urban Gent, Starpulse, Flex Online, Muscle and Strength, Iron Man Magazine, Davey Wavey Fitness, Roman Fitness Systems, Spot Me Bro, Mark’s Daily Apple, Barbell Shrugged, Muscle Hacked. Several sites, including Spot Me Bro, Nerd Fitness and The Urban Gent, required advertising budgets in order to participate in this type of sweepstakes.

Partners
Secured four (4) site partners to participate in the sweepstakes:
Starpulse: 3 million monthly unique visitors
Featured on homepage for duration of sweepstakes
Newsletter promotion: 40,000 subscribers
The Action Elite: 150,000 monthly uniques
Featured on homepage
Social promotion: 33,000 Facebook, 3,600 Twitter
Screen Invasion: 80,000 monthly unique visitors
Featured on Homepage
Social promotion: 11,000 Twitter
The Rock Father: 50,000 monthly uniques
Featured on Homepage
Social promotion: 9,400 Facebook, 15,000 Twitter